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FastCompany.com | Your Current Customer Research Misses What's Most Important

Posted on Fri, Sep 14, 2012

September 14, 2012 | Kerry Bodine

Want to derail your customer experience initiatives? Then base them on a flawed or incomplete understanding of your customers. This advice may sound silly, but it's the course of action that companies around the globe--maybe even yours--take every day. What's worse, most don't realize they're doing it.

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