Some are called ambassadors. Others, tour guides or airport aides. And yet some are simply referred to as airport volunteers. Here at my home town airport, BWI, these dedicated and passionate volunteers are referred to as Pathfinders. No matter the name, we’ve all seen them, been helped by them, or pleasantly greeted by them - the courteous, approachable volunteers strategically standing behind kiosks at the ready, roaming with tablets, and manning welcome desks around busy airport concourses.
Skytrax, an airport industry research company, has recently named our partners at LAX one of the top 10 most-improved airports in the world! It's great to see that their emphasis on delivering the "gold-standard" experience is being recognized by passengers!